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An Alexa Rank Checker is a tool that is used to determine the Alexa Rank of a website. Alexa Rank is a metric that is provided by Alexa Internet, a web analytics company owned by Amazon, and it is used to estimate the popularity and traffic ranking of a website compared to other websites on the internet.
Alexa Rank is based on a website's estimated average daily unique visitors and pageviews over a specified period of time. A lower Alexa Rank indicates higher popularity, with the most popular websites having lower rank numbers. For example, a website with an Alexa Rank of 1 is the most popular website on the internet, while a website with an Alexa Rank of 10 million or higher is less popular.